Measures aim to revive tourism sector

Measures aim to revive tourism sector

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In normal times, tourists must rise at dawn to secure a free sunbed on the beach in Antalya, a popular holiday resort in southern Turkey.

Today even after a lie in, the best locations are still available.

As elsewhere, the coronavirus pandemic has hammered the tourism industry, a vital Turkish economic sector that welcomed a record 50 million foreign visitors last year.

But with the lifting of restrictions around the world including the gradual opening of airline connections, Turkey is trying to lure tourists to save what it can of the summer season.

At a luxury hotel on the Mediterranean coast, floor markings invite customers to respect social distancing, disinfectant gels are placed at the entrance to elevators and restaurants and all staff wear protective face masks, AFP journalists saw on a press trip organized by the Turkish tourism ministry.

Tourism Minister Mehmet Nuri Ersoy last week unveiled the “safe tourism” certificate, awarded on the basis of 132 criteria to hotels and restaurants able to accommodate customers in proper sanitary conditions.

About 500 establishments have received that label and authorities hope to quadruple the figure in the coming month.
To earn the tourism ministry’s label, hotels must also set up a separate section to isolate tourists who test positive for Covid-19.

“We had to reconfigure our establishments. Despite these additional expenses, we will not increase prices,” said Sururi Çorabatır, president of the Federation of Turkish Hoteliers.

The government has also introduced a health insurance scheme $36 worth covering hospital expenses for COVID-19 patients. Travelers can sign up on arrival.
The stakes are high: From hoteliers to restaurateurs, along with farmers who sell their products in the region, the pandemic has upended the lives of all those who live off tourism in Antalya.

The area nicknamed “Las Vegas without a casino” for its luxury resort hotels looks like a ghost town. Except for some pharmacies, all shops and restaurants are shut.

“In 2019, we received 35 million passengers, including 15 million from abroad. Since the beginning of the year, the total number is less than a million,” said Deniz Varol, director general of Antalya airport.

In the airport, thermal cameras take passengers’ temperatures, a quarantine room has been set up and a center able to carry out 20,000 tests a day has opened.

Will the measures taken be enough to convince foreign tourists to visit?

Much will depend on negotiations with their home countries including Germany which has placed Turkey on a list of destinations it considers “coronavirus risk areas,” and Russia, one of the most infected countries in the world.

Turkey sends data on virus cases in its coastal resorts to Germany daily, and invited a Russian delegation to observe measures taken by hotels.

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